from invisible to in demand

Are you feeling stuck in your photography business?

Overwhelmed by the business side of things when you just wanted to take pretty pictures?

Are you frustrated as you watch others achieve the success that you've longed for but has always seemed just out of reach?

it takes more than pretty pictures


Crafting a personal brand is more important than ever to stand out in today's crowded market.

We'll build your brand and create an easy-to-follow marketing plan to get the inquiries flowing.


A beautiful portfolio is important, but even more valuable is the experience you provide your clients.

We'll dial in a client service experience to wow your clients and keep them coming back for more.


You started your business because you crave freedom, yet you're working your fingers to the bone.

We'll devise systems and processes to streamline your workflow so you can have a life outside of your work.

Hi, I'm Christy Johnson.

I started my photography business in January 2009. At the time, I worked full time, my oldest was 2 years old, and I was 8 months pregnant. And maybe a little crazy.

Over the years, I've photographed hundreds of families in the Raleigh, NC area, been featured in Professional Photographer Magazine and Click magazine, and opened and closed my own photography studio.

Along the way, I've mentored dozens of friends and fellow photographers in the art of building their dream photography business. Throughout, my mission has remained the same: always be true to you.

Courses and group programs are great, as long as the content fits your dream for your business, rather than becoming a cut-and-paste version of someone else's.

I've found over the years and from personal experience that there's nothing like one-on-one coaching for laser-focused, targeted education and implementation to propel your business lights years ahead.

I love watching my clients succeed.

It's why I do what I do.

Over 12 weeks, we will:

Meet weekly on zoom for deep dives into all aspects of your business

Shift your money mindset so you can finally earn what you deserve

Craft a personal brand that sets you apart from the competition

Create a rinse-and-repeat marketing plan to generate inquiries

Build a pricing structure that's a win-win for you and your clients

Develop a "wow" client experience that guarantees returning clients

Learn how to systemize and streamline business tasks

Let go of your fear of sales and embrace a "selling is serving" mindset

Learn how to integrate your life and business with ease and flow.